About Us

Built by People Who Think SEO Is Too Complicated

Most SEO tools are built for SEO professionals. Hundreds of metrics. Overwhelming dashboards. Reports that need a translator before you can act on them.

We built SEO Assessments for a different audience: business owners, marketing directors, and agency account managers who need to understand what's wrong and what to do about it — without spending a week learning the tool first.

The engine behind the product is built on over a decade of SEO research and practice. We track Google algorithm updates obsessively, test ranking factors rigorously, and translate that expertise into assessments that surface the issues that actually move the needle — not a 400-point audit that paralyzes your team.

The PraeSyn Connection

SEO Assessments is a product of PraeSyn, LLC — a strategic advisory firm headquartered in Federal Way, Washington. PraeSyn's mission is to help leaders make high-stakes decisions earlier, with better alignment and defensibility. SEO Assessments is that same philosophy applied to digital marketing: clarity before urgency.

Don't make expensive decisions about your marketing budget without first knowing where you actually stand. That's what we built this for.

What Makes Our Assessments Different

✓ Prioritized by business impact
We don't rank issues by technical severity. We rank them by the realistic impact on your organic traffic and revenue. A broken meta description is not the same urgency as a crawl budget crisis.
✓ Written for decision-makers
Every finding includes a plain-English explanation: what it is, why it matters, and what to do. No assumed technical knowledge required.
✓ Backed by real search science
Our scoring models are built on published Google guidance, industry research, and real-world ranking experiments — not guesswork.
✓ Designed for accountability
Run the same assessment monthly. Track your improvement. Show the before-and-after to stakeholders, clients, or leadership.

For Agencies

If you run an SEO or digital marketing agency, we built the agency portal with you in mind. Manage all your clients in one place, deliver professional branded reports, and scale your SEO delivery without adding headcount.

We know agencies live and die by their client relationships. Our reports are designed to be shared directly with clients — clear, credible, and actionable.

Get Started

Start with a free assessment of your own site. No credit card. No software to install. Just your URL and an email address.

Run Your First Assessment →